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Picture
Perhaps the best advice on how and why and what to photograph, and what a photograph should mean after its birth comes not from the field of photography, but from poetry. Archibald MacLeish's poem Ars Poetica describes a poem in highly visual terms, exhorting it to be not the nouns, verbs, bricks and mortar of its form but to simply live in the world. I would take this advice and say of photographs... they should be poems.
For some time, this website was titled "Ars Photographica" in tribute to this poem.

Ars Poetica  
by Archibald MacLeish

A poem should be palpable and mute
As a globed fruit,

Dumb
As old medallions to the thumb,

Silent as the sleeve-worn stone
Of casement ledges where the moss has grown--

A poem should be wordless
As the flight of birds.

*

A poem should be motionless in time
As the moon climbs,

Leaving, as the moon releases
Twig by twig the night-entangled trees,

Leaving, as the moon behind the winter leaves,
Memory by memory the mind--

A poem should be motionless in time
As the moon climbs.

*

A poem should be equal to:
Not true.

For all the history of grief
An empty doorway and a maple leaf.

For love
The leaning grasses and two lights above the sea--

A poem should not mean
But be.

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